Marketing in the Wild

The MarketSpark Blog

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Bala Women’s Health Relaunch

MarketSpark recently helped Bala Women’s Health rebrand and launch their new website. The OB/GYN practice located in Bala Cynwyd, PA needed a modernization makeover. MarketSpark …

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Yelp Reviews – Digital Bathroom Graffiti

Yelp has built a brand that gives the impression of fairness and authenticity without actually delivering either. Their reviews are no better than bathroom graffiti. …

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Dealing with Print Advertising “Opportunities”

If you own or are responsible for marketing a business then it’s very likely that you have been on the receiving end of a few …

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When ‘More’ Means Less in UI Design

Familiarity breeds contempt as the old saying goes, and as software applications get embedded in our daily routines they become quite familiar, but the unacknowledged …

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What Can a Good Fishing Hole Do for Your Business?

It’s not about baiting customers, it’s about solving their problems. Understanding what your customers are looking for is the key to modern marketing. It’s no …

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