Marketing

Yelp has built a brand that gives the impression of fairness and authenticity without actually delivering either. Their reviews are no better than bathroom graffiti.

If you own or are responsible for marketing a business then it’s very likely that you have been on the receiving end of a few

Familiarity breeds contempt as the old saying goes, and as software applications get embedded in our daily routines they become quite familiar, but the unacknowledged

It’s not about baiting customers, it’s about solving their problems. Understanding what your customers are looking for is the key to modern marketing. It’s no