Advanced ENT Specialists Marketing Proposal

NOTE: As of October 13, 2023, this proposal has been revised to remove Content Marketing. This strategy can be added at any time. It would be very beneficial on your site as a tool to educate patients and potential patients and is also valuable in search, useful in email newsletters, etc.

We are excited about the opportunity to help elevate Advanced ENT Specialists to the premier sinus center in the region.

Ongoing Marketing Strategies: These strategies offer a comprehensive approach to intersect with potential patients in the various ways they discover care for their needs. Listed below in order of priority.

Please note: Website Security Updates – you currently pay for this annually, but we now include as part of the monthly effort.

One-time services (not shown below)

Website updates – estimate 2 – 4 hours of labor at $160 per hour to add a feature page to the website to further emphasize Rhinology and services/procedures/treatments you wish to highlight.
Add Dr. Chhabra (bio and picture) to the site (completed)

Google Business Profile (GBP) for Dr. Chhabra – update and optimize. No charge.

Google Business Profile (GBP) for Dr. Para – update and optimize. $300 (we offer one provider’s GBP at no charge)

Logo update – $1200 for new logo, multiple options presented.  Final files include vertical, horizontal, badge and various file types.

Thank you!

 

Monthly Subscription Total:

$470.00 / month

Services included in your subscription:

Local SEO

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 / month

Review Generation

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 / month

Site Security Updates

For clients that have sites that are not hosted on our servers, we provide security updates and maintenance as a service to make sure your site is online and secure.

$20.00 / month