Carpenter Beach Marketing Proposal (newsletter)

Carpenter Beach is currently doing Local SEO ($300 monthly) and Web Hosting & Security Updates ($40 monthly).

The other offerings reflect strategies we talked about in our meeting today. Of course, you don’t have to do all of them but this is the easiest way to show you the options and pricing.

For “one-off” things like a “Thank You” email with a link to reviews, we would bill as needed. I estimate 2-3 hours for that at $160 per hour. For website changes/updates, like adding new images, bios, etc, we bill in 15 minute increments, based on the $160 hourly rate. For small changes, we do not charge.

Please let me know if you have any questions.

Monthly Subscription Total:

$1,690.00 / month

Services included in your subscription:

Local SEO

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 / month

Content Marketing + Quarterly Email Newsletter

Content Marketing is a powerful way to drive qualified traffic to your website and show your professional authority. We create article outlines, write the articles, structure them for maximum search interaction, post them to your site then push them into social media with a monthly drip campaign.

Quarterly Email Newsletter – A regular schedule of content articles on your website makes a great foundation for a newsletter sent to your email list.

$650.00 / month

Review Generation

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 / month

Facebook/Instagram Ad Campaign – Brand

Facebook reaches a wide audience and can be targeted for your area. We create a powerful brand campaign with well-produced creatives so you consumers see your brand messaging and remember it.
• Core brand messaging ads
• 3 ad sets run continuously for up to 6 months
• Targeted custom audience
• Price includes a monthly spend to Facebook

$550.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month