Ellen Snydman Med School Admissions Advising: Marketing Options

An array of marketing strategies can help launch your new business. It’s important to start in a way that aligns with your budget and then adjust as you grow. It takes money to make money, but you have to be judicious with your investment when starting out … and we realize this. For example, we propose our entry level option for Google Ads/Paid Search as an ongoing strategy. It allows us to test, monitor, adjust and then you can consider adding more to your ad spend. Initially, we suggest this is all you do. Then you can consider adding content marketing as your budget allows.

One-time Services:

Start-up Package: $6600 total
Includes the following:
• Website – a one page scroller site, like Cox College Advising, will suffice.
2 hours of writing/marketing messaging, use of stock photography,  blog component (important for content marketing/blogging)
• Business Name, url/domain, Logo Design, Business Cards/Letterhead design
(if your name and logo come together quickly, I will be happy to reduce this amount)
•Local SEO set up and optimization of Google Business Profile (GBP) and all social media accounts (this is normally an on-going service but a one-time set up will do the job)

Thank you for considering MarketSpark;  we would welcome the opportunity to be a partner in your success!

 

Monthly Subscription Total:

$2,090.00 / month

Services included in your subscription:

Google Ads Paid Search Campaign - Basic

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Basic Search Campaign includes a $1000 spend to Google.

$1,500.00 / month

Content Marketing

Content Marketing is a powerful way to demonstrate authority and drive qualified traffic to your website. We create article outlines, write the articles, post them to your site then push them into social media throughout the month in a drip campaign.

$550.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month