Griswold Home Care Marketing Proposal

Please ignore the total at the top. The following represents our suggested marketing strategies, listed in order of priority. Starting with the first three keeps you within your budget and provides exposure in several key ways. I included the others for your reference and future consideration.

It is important to have a landing page to help convert people to contact you. The best scenario would be for us to provide the specifics (wireframe) for corporate to implement as I am sure they would not give us access to do this within the site. This landing page would not have to be public facing or part of main navigation in the website but reached only when visitors click through one of our ads/digital efforts.

I look forward to your feedback. Thank you for considering MarketSpark.

 

Monthly Subscription Total:

$3,750.00 / month

Services included in your subscription:

Local SEO

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 / month

Review Generation

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 / month

Facebook/Instagram Ad Campaign – Brand

Facebook reaches a wide audience and can be targeted for your area. We create a powerful brand campaign with well-produced creatives so you consumers see your brand messaging and remember it.
• Core brand messaging ads
• 3 ad sets run continuously for up to 6 months
• Targeted custom audience
• Price includes a monthly spend to Facebook

$550.00 / month

Content Marketing + Quarterly Email Newsletter

Content Marketing is a powerful way to drive qualified traffic to your website and show your professional authority. We create article outlines, write the articles, structure them for maximum search interaction, post them to your site then push them into social media with a monthly drip campaign.

Quarterly Email Newsletter – A regular schedule of content articles on your website makes a great foundation for a newsletter sent to your email list.

$650.00 / month

Google Performance Max - Basic

Performance Max campaigns promote your business across Google’s largest properties including the Google Search Network, Maps, YouTube, and the Google Display Network. This powerful locally targeted campaign connects you with consumers ready to use your business. Our Basic campaign includes a $300 spend to google.

$600.00 / month

Google Ads Paid Search Campaign - Basic

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Basic Search Campaign includes a $1000 spend to Google.

$1,500.00 / month