Loudoun Valley Floors – Marketing Agreement

The current monthly total for your marketing (including the print which we have now paused) is $5945.

I pared down your marketing to the elements that are most crucial to ensuring you have the necessary presence so you do not miss opportunities for business. The new total is $4040, a decrease of $1905.

Google Ads/Paid Search – currently, you spend $1500, which is what I continue to show below. But, we strongly suggest increasing this to $2000 monthly (not yet included in this proposed total). The cost per click in your market has risen considerably in the past year, likely due to the big boxes being big spenders and it takes more to play in this arena. This increase goes totally to your Google Ads spend, not to MarketSpark.

Google Ads/Performance Max Ads – different from Paid Search, these ads are visual ads and are inserted into a variety of Google properties. Your conversion rate for these is significant. In Dec, these resulted in 33 conversions (calls or form submissions via the site that came from these ads). This does not include them calling directly or coming in to the showroom, which is certainly also a result, but we cannot measure that.

Local SEO and Reviews – You will see 2 charges (x2)  for Local SEO and 2 charges for Reviews. In these cases, one is for Purcellville and one for Ashburn. These are separate entities when it comes to local organic search/reviews, with separate addresses and separate Google Business Profile accounts, so it’s important to keep both.

Website Hosting/Security and Maintenance Updates: this was formerly an annual fee, but is now instead broken down as a monthly fee.

We do not ask for a commitment, other than 30 days notice if you wish to pause/revise any of our services.

Once you take a look, let me know if you would like me to revise it. If you are in agreement with the proposed, please scroll to the bottom, click “add to cart” and follow the prompts to set up an account to subscribe our services. Your credit card will then be debited with one monthly charge. You will no longer see charges on your credit card for Google, FB, etc. We will handle all of that.

We very much value Loudoun Valley Floors and the opportunity to work with you.

Monthly Subscription Total:

$4,040.00 / month

Services included in your subscription:

Local SEO × 2

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 each / month

Review Generation × 2

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 each / month

Google Ads Paid Search Campaign - Basic

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Basic Search Campaign includes a $1000 spend to Google.

$1,500.00 / month

Google Performance Max - Basic

Performance Max campaigns promote your business across Google’s largest properties including the Google Search Network, Maps, YouTube, and the Google Display Network. This powerful locally targeted campaign connects you with consumers ready to use your business. Our Basic campaign includes a $300 spend to google.

$600.00 / month

Facebook/Instagram Ad Campaign – Leads

Leverage Facebook’s audience to generate new leads and convert customers. We create targeted monthly campaigns with well-produced creatives to drive leads to your business.
• Custom monthly campaign messaging
• Custom Ad Sets
• Targeted custom audience
• Price includes a monthly spend to Facebook

$1,000.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month