The current monthly total for your marketing (including the print which we have now paused) is $5945.
I pared down your marketing to the elements that are most crucial to ensuring you have the necessary presence so you do not miss opportunities for business. The new total is $4040, a decrease of $1905.
Google Ads/Paid Search – currently, you spend $1500, which is what I continue to show below. But, we strongly suggest increasing this to $2000 monthly (not yet included in this proposed total). The cost per click in your market has risen considerably in the past year, likely due to the big boxes being big spenders and it takes more to play in this arena. This increase goes totally to your Google Ads spend, not to MarketSpark.
Google Ads/Performance Max Ads – different from Paid Search, these ads are visual ads and are inserted into a variety of Google properties. Your conversion rate for these is significant. In Dec, these resulted in 33 conversions (calls or form submissions via the site that came from these ads). This does not include them calling directly or coming in to the showroom, which is certainly also a result, but we cannot measure that.
Local SEO and Reviews – You will see 2 charges (x2) for Local SEO and 2 charges for Reviews. In these cases, one is for Purcellville and one for Ashburn. These are separate entities when it comes to local organic search/reviews, with separate addresses and separate Google Business Profile accounts, so it’s important to keep both.
Website Hosting/Security and Maintenance Updates: this was formerly an annual fee, but is now instead broken down as a monthly fee.
We do not ask for a commitment, other than 30 days notice if you wish to pause/revise any of our services.
Once you take a look, let me know if you would like me to revise it. If you are in agreement with the proposed, please scroll to the bottom, click “add to cart” and follow the prompts to set up an account to subscribe our services. Your credit card will then be debited with one monthly charge. You will no longer see charges on your credit card for Google, FB, etc. We will handle all of that.
We very much value Loudoun Valley Floors and the opportunity to work with you.
$4,040.00 / month