Marketing Proposal: The Virginia Institute for Surgical Arts

Based on the competitive nature of your specialty and your location, an assertive marketing campaign is needed.  This proposal targets potential patients on their journey to connecting with a practice or provider. We employ a focused, heavily monitored approach to maximize your budget. Please review the recommended strategies, listed in order of priority, and then we’ll discuss how to best move forward. This may include paring down some options or phasing the efforts.

Please note that we do not require contracts, just 30 days notice if you wish to pause any services.

We appreciate the opportunity to present our work to you. Thank you!

Monthly Subscription Total:

$4,475.00 / month

Services included in your subscription:

Local SEO

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 / month

Google Ads Paid Search Campaign - Plus

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Plus Search Campaign includes a $1500 spend to Google.

$2,000.00 / month

Facebook/Instagram Ad Campaign – Leads

Leverage Facebook’s audience to generate new leads and convert customers. We create targeted monthly campaigns with well-produced creatives to drive leads to your business.
• Custom monthly campaign messaging
• Custom Ad Sets
• Targeted custom audience
• Price includes a monthly spend to Facebook

$1,000.00 / month

Content Marketing

Content Marketing is a powerful way to demonstrate authority and drive qualified traffic to your website. We create article outlines, write the articles, post them to your site then push them into social media throughout the month in a drip campaign.

$550.00 / month

Review Generation

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 / month

Promotional Emailers

Promote your sales, offers, or events through email marketing that is designed to connect. We craft customer emailers, manage your list and then send out your promotional emailers once a month.

$475.00 / month