Nick’s Roofing – IDEAL Marketing Proposal

This proposal is a follow up to the Entry Level proposal. The following marketing strategies represent the IDEAL marketing strategy. It rounds out the Entry Level approach by adding content marketing (blogging) and social media ads. There is a lower priced option for social media ads (branding campaign), but the added exposure with the lead generation ads is worth the difference, especially for a newer business.

These strategies allow you to have impact and intersect with possible customers in the various ways they look for information and make decisions as they move along their path to purchase.

Thank you for considering MarketSpark.

Monthly Subscription Total:

$4,540.00 / month

Services included in your subscription:

Local SEO

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 / month

Review Generation

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 / month

Google Ads Paid Search Campaign - Advanced

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Advanced Search Campaign includes a $2000 spend to Google.

$2,500.00 / month

Content Marketing

Content Marketing is a powerful way to demonstrate authority and drive qualified traffic to your website. We create article outlines, write the articles, post them to your site then push them into social media throughout the month in a drip campaign.

$550.00 / month

Facebook/Instagram Ad Campaign – Leads

Leverage Facebook’s audience to generate new leads and convert customers. We create targeted monthly campaigns with well-produced creatives to drive leads to your business.
• Custom monthly campaign messaging
• Custom Ad Sets
• Targeted custom audience
• Price includes a monthly spend to Facebook

$1,000.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month