Papermill Place Marketing Strategy

Let people know about Papermill Place! This is a basic marketing approach to shore up your Local SEO, helping people find you when searching. It also includes a brand campaign on social media, to actively get in front of your target audience to let them know about the true “diner” experience at Papermill Place. This is a good starting point. As budget allows, Google Paid Ads are something to consider in the future.

Monthly Subscription Total:

$890.00 / month

Services included in your subscription:

Local SEO

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 / month

Facebook/Instagram Ad Campaign – Brand

Facebook reaches a wide audience and can be targeted for your area. We create a powerful brand campaign with well-produced creatives so you consumers see your brand messaging and remember it.
• Core brand messaging ads
• 3 ad sets run continuously for up to 6 months
• Targeted custom audience
• Price includes a monthly spend to Facebook

$550.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month