Quality Primary Care Marketing Proposal

The following represents our recommended digital strategies.  These include all fees, paid monthly to MarketSpark.
There are no separate fees for Google or Facebook Ad spends; these are included in the total below.
There are options for greater ad spends, but this proposal represents a starting point. In most cases, a greater ad spend does not increase fees to MarketSpark and the funds go directly to increasing the ad buy.

For informational purposes, you will see two different options for Social Media Ads (Brand and Lead Generation) and two options for Content Marketing (Content Marketing only or Content + Quarterly Newsletter).

Based on your budget and your goals, we can discuss the best options and put a solid plan in place.

We do not require a contract. We request 30 days notice to pause services.

One-time services (not included in the monthly ongoing marketing total, billed as implemented)

Website Design & Development: separate proposal

Google Business Profile (GBP) Professional Account for Individual Providers: $300 each
We are happy to offer 1 professional provider GBP at no charge with subscription to our ongoing marketing services

Thank you for the opportunity to present these recommendations.

Monthly Subscription Total:

$4,740.00 / month

Services included in your subscription:

Local SEO

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 / month

Review Generation

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 / month

Google Ads Paid Search Campaign - Basic

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Basic Search Campaign includes a $1000 spend to Google.

$1,500.00 / month

Facebook/Instagram Ad Campaign – Brand

Facebook reaches a wide audience and can be targeted for your area. We create a powerful brand campaign with well-produced creatives so you consumers see your brand messaging and remember it.
• Core brand messaging ads
• 3 ad sets run continuously for up to 6 months
• Targeted custom audience
• Price includes a monthly spend to Facebook

$550.00 / month

Facebook/Instagram Ad Campaign – Leads

Leverage Facebook’s audience to generate new leads and convert customers. We create targeted monthly campaigns with well-produced creatives to drive leads to your business.
• Custom monthly campaign messaging
• Custom Ad Sets
• Targeted custom audience
• Price includes a monthly spend to Facebook

$1,000.00 / month

Content Marketing

Content Marketing is a powerful way to demonstrate authority and drive qualified traffic to your website. We create article outlines, write the articles, post them to your site then push them into social media throughout the month in a drip campaign.

$550.00 / month

Content Marketing + Quarterly Email Newsletter

Content Marketing is a powerful way to drive qualified traffic to your website and show your professional authority. We create article outlines, write the articles, structure them for maximum search interaction, post them to your site then push them into social media with a monthly drip campaign.

Quarterly Email Newsletter – A regular schedule of content articles on your website makes a great foundation for a newsletter sent to your email list.

$650.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month