Radiance Marketing Master Plan for R1 + R2

DO NOT PAY for this one. This is the Master Plan, so you can all see everything being done, for info purposes only.

Some details:

Local SEO
2 campaigns, for each location
These are per location and help you show up for core keywords/phrases in the map listing when people are searching.

Google Ads
2 campaigns:
Salon related campaign
BOTOX campaign

Social Media Ads
2 campaigns:
Brand – for stylists/recruitment
Promotional – for your monthly promotion (can be a special or a featured service, etc)

Google Performance Max Ads
These are the ads inserted in Google properties, both when people are actively looking or if they are not, but meet the demo/geo targets we have set. As shown in the meeting, these have performed well and resulted in converting to appointments. They allow us to feature a variety of your services.

Website Hosting/Security Updates
We used to bill you annually for this but are now doing it as part of the subscription


Monthly Subscription Total:

$5,790.00 / month

Services included in your subscription:

Local SEO × 2

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 each / month

Google Ads Paid Search Campaign - Basic × 2

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Basic Search Campaign includes a $1000 spend to Google.

$1,500.00 each / month

Google Performance Max - Basic

Performance Max campaigns promote your business across Google’s largest properties including the Google Search Network, Maps, YouTube, and the Google Display Network. This powerful locally targeted campaign connects you with consumers ready to use your business. Our Basic campaign includes a $300 spend to google.

$600.00 / month

Facebook/Instagram Ad Campaign – Leads

Leverage Facebook’s audience to generate new leads and convert customers. We create targeted monthly campaigns with well-produced creatives to drive leads to your business.
• Custom monthly campaign messaging
• Custom Ad Sets
• Targeted custom audience
• Price includes a monthly spend to Facebook

$1,000.00 / month

Facebook/Instagram Ad Campaign – Brand

Facebook reaches a wide audience and can be targeted for your area. We create a powerful brand campaign with well-produced creatives so you consumers see your brand messaging and remember it.
• Core brand messaging ads
• 3 ad sets run continuously for up to 6 months
• Targeted custom audience
• Price includes a monthly spend to Facebook

$550.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month