The Orthopedic Group Marketing Proposal

The following is slightly less per month than what you had been spending with your previous marketing company.

Based on our meeting today, considering your budget and your goals for recognition/branding and promoting walk-ins to grow the patient base, I have revised the marketing proposal.

I strongly urge you to move forward with Local SEO + Reviews for both Leesburg and Lansdowne. These strategies are strong, foundational elements and will serve you well, bolstering the digital presence of the practice. It is very important to do this for both locations; in Google’s view, they are separate entities when it comes to search. If you do not do it for Leesburg, you are leaving the door open for others, including individual providers, to show up above you.

The Social Media ads (Facebook and Instagram) will allow you to promote walk-ins, providers, IR and a variety of services, creating recognition and awareness with those who know you and those who don’t. We will also post each ad as a regular post on your social media pages.

All fees for these strategies are included in the monthly investment indicated below.

We do not require contracts; we ask for 30 days notice if you wish to pause or terminate services.

Monthly Subscription Total:

$1,940.00 / month

Services included in your subscription:

Local SEO × 2

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 each / month

Review Generation × 2

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 each / month

Facebook/Instagram Ad Campaign – Leads

Leverage Facebook’s audience to generate new leads and convert customers. We create targeted monthly campaigns with well-produced creatives to drive leads to your business.
• Custom monthly campaign messaging
• Custom Ad Sets
• Targeted custom audience
• Price includes a monthly spend to Facebook

$1,000.00 / month

Web Hosting & Security Updates

Monitored web hosting plus security updates and maintenance. We make sure your site is online and secure.

$40.00 / month