Washington Internal Medicine – Dr. Varma: Marketing Proposal

Thank you so much for meeting with me and discussing ways we can work together to grow your practice. Please review the proposed services and we can then adjust as your budget allows. Our goal is to be your “go-to” for marketing, taking the burden off of you and driving traffic to your practices. If you approve of what is proposed, you can scroll to the bottom, “add to cart”, follow the prompts and we can get started. From that point, your card will be auto debited monthly. If you wish to pause services at any time, we request 30 days notice. We do not require a contract.

Local SEO and Reviews – separate effort for each location
Google Ads – for Springfield (start with $2000 spend; our fee is $500, all included in this total)
Facebook Ads – alternate/benefit both locations with one ad per month
Content Marketing – will benefit both locations (we may want to hold off on this while you have the PatientPop site as it may be a problem for us to update your site with the new content).

Monthly Subscription Total:

$4,950.00 / month

Services included in your subscription:

Local SEO × 2

Our Local SEO strategy improves your website search performance. Google prioritizes its own properties (paid search, map listings, questions/answers) in organic search results, making it challenging to gain visibility. Our Local SEO strategy addresses this by optimizing your website, primary citations, and brand stack, which includes Google Business Profile (formerly Google My Business), Facebook, and Bing Places. This enhances your chances of reaching potential customers as they search for core keywords related to your business, driving organic traffic to appear in Google search results and local map listings.

Setup and optimization of social media properties is also included.

Our on-page website efforts include crawling, customizing titles/descriptions, installing SEO plugins, setting up Schema for consistent Google crawling, and ongoing monitoring with content adjustments to take advantage of opportunities. 

Local SEO is based on your service area or location. A separate subscription is required for each location.

$300.00 each / month

Review Generation × 2

A simple and effective system we set up and run to generate, monitor, and share your customer reviews to grow your business reputation and performance in search. Make your happy customers work for you.

$150.00 each / month

Google Ads Paid Search Campaign - Advanced

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Our price includes a monthly spend that goes directly to Google so you get one bill. No hassles, all results. Our Advanced Search Campaign includes a $2000 spend to Google.

$2,500.00 / month

Facebook/Instagram Ad Campaign – Leads

Leverage Facebook’s audience to generate new leads and convert customers. We create targeted monthly campaigns with well-produced creatives to drive leads to your business.
• Custom monthly campaign messaging
• Custom Ad Sets
• Targeted custom audience
• Price includes a monthly spend to Facebook

$1,000.00 / month

Content Marketing

Content Marketing is a powerful way to demonstrate authority and drive qualified traffic to your website. We create article outlines, write the articles, post them to your site then push them into social media throughout the month in a drip campaign.

$550.00 / month