Marketing Services Designed for Local Businesses With Big Ambitions
If you want to grow your business, whether new or established, we can help connect your business to your ideal customers. We work with many types of businesses to develop marketing and advertising that positions them to thrive.
Every business has the same Fundamental Marketing needs. Beyond those there are various tools we employ for more Advanced Marketing and Custom Campaigns. The list below briefly explains the marketing services & strategies we use. To start using these tools for you business select a marketing subscription that fits your needs or contact us for a free consultation.
Local SEO
Google has pushed its own properties to the front of organic search. In most primary business search terms, users will have to scroll past a full screen of ads and google properties to even see a traditional organic listing. Because of this, our approach to Local SEO focuses on optimizing your website, primary citations, and brand properties like Google Business Profile (Formerly Google My Business), Facebook, and Bing Places, which increases the likelihood that your business gets in front of more customers looking for your products and services. Additionally, we monitor and maintain these properties as their features and functionality evolve.
Review Generation
Online reviews provide your business with visibility and credibility. Reviews help your business appear in front of your potential customers on search engines and help them choose you over your competitors. We grow your business reviews by automating the process. We implement a drip email campaign requesting reviews and make it as easy as possible for your customers to respond by providing links to preferred review sites. This streamlined approach makes it easy for happy customers to help you promote your brand
Google Performance Max Campaigns
Performance Max campaigns are locally targeted to promote your business across Google’s largest properties including, Google Search, Maps, YouTube, and the Google Display Network. When we build a Performance Max campaign, we develop all the digital assets necessary to create the different ad types that Google will serve to your prospective customers based on an audience we build as a starting point. Then, using that information, machine learning seeks out other audiences most likely to convert to new customers. Each month we review the bundle of creative assets in the campaign and replace underperforming elements with new creative assets.
Google Ads - Paid Search Campaigns
Google Ads can appear on Google Search (SERP) based on keyword searches at the very moment someone is looking for the products and services you offer. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers through clicks to your website or calls to your business.
Bing Search Campaigns
Bing Ads have far less competition among advertisers so clicks are cheaper and advertisers get more for their dollar. Also Bing allows advertisers to reach an older and more educated audience with higher buying power (38% of them earn $100,000 or more annually). This group also includes people who typically use the default installed browser on PCs so Bing Ads reach 44 million desktop users that Google Ads don’t.
Facebook/Instagram Ads - Brand Campaign
Our Facebook Brand Campaigns focus on your core business messaging. We distill your brand message to clearly communicate what your business is all about. We then develop all the graphic elements necessary for up to 3 different versions of the ad that will run continuously for up to six months.
Once in the system, we assemble an audience that focuses on your geographic area and demographics that target your best potential customers. Once it's all launched, ads will appear on Facebook, Instagram, in Facebook Marketplace, as well as, In-article Feeds and other locations.
This campaign type focuses on maximum impressions to promote brand awareness, and consideration.
• Core brand messaging ads
• 3 ad sets run continuously for up to 6 months
• Targeted custom audience
• Price includes a monthly spend to Facebook
Facebook/Instagram Ads - Lead Generation Campaign
Our Lead Generation Facebook /Instagram Campaigns begin with messaging. We develop concise messages that focus on the product or service. We then develop all the graphic elements necessary for up to 3 different versions of the ad. Once in the system we assemble an audience that focuses on your geographic area and demographics that target your best potential customers. Once it's all launched ads will appear on Facebook, Instagram, in Facebook Marketplace, as well In-article Feeds and other locations. As the campaigns runs impressions, clicks and conversions are tracked to tweak performance.
• Custom campaigns messaging
• 3 Custom Ad Sets monthly
• Optimized audience for conversions
• Price includes a monthly spend to Facebook
Pinterest Ads - Brand Campaign
Connect with more people in your area using Pinterest. With its distinct demographic audience and focus on visual media it makes a great option for certain marketing campaigns. We create a powerful brand campaign with well-produced creatives so consumers see your brand messaging and interact with it.
• Custom campaigns messaging
• 3 Custom Ad Sets monthly
• Optimized audience for conversions
• Price includes a monthly spend to Pinterest
Content Marketing
Content Marketing is a powerful way to drive qualified traffic to your website and show your professional authority. We create article outlines, write the articles, structure them for maximum search interaction, post them to your site then push them into social media with a monthly drip campaign.
Email Newsletter – A regular schedule of content articles on your website make a great foundation for a newsletter sent to your email list. Add this option on with Content Marketing to increase the value.
Promotional Emailers
Email marketing campaigns are designed to connect with new and returning customers to promote special offers, new product releases, and your overall brand. We craft custom, responsive emailers, manage your list and then send out your promotional emailers once a month.
Web Hosting & Security Updates
We provide secure monitored web hosting for business websites that we develop. While it's important to make sure your business website is live and functional at all times, ensuring your website is secure from malicious activity is just as important. We provide rolling backups so you can be back up in minutes if something goes wrong.
Marketing That Scales To Your Goals And Budget
Start with the Fundamentals or expand to fit bigger business goals
In today’s competitive business environment, proactively marketing your business is not an option, it’s a fundamental requirement. Our subscriptions leverage decades of experience to market your business effectively – with no hidden costs.
